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Marketing international

  1. Title Marketing international : rappels théoriques et cas pratiques : exercices corrigés
    Author infoBrigitte Plançon
    Author Plançon Brigitte
    Issue dataParis : MA Editions - ESKA , 2016. - 197 s.
    ISBN978-2-8224-0454-9
    Document kindtextbooks
    LanguageFrench
    Country of EditionFrance
    systematics 339.138 - Marketing
    Keywords marketing medzinárodný * stratégia marketingová * benchmarking * analýza swot * marketing mix * komunikácia marketingová * distribúcia * kultúra
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number897011

    Call numberLocationSublocationInfo
    897011SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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