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Value-based pricing
Title Value-based pricing : drive sales and boost your bottom line by creating, communicating, and capturing customer value Author info Harry Macdivitt and Mike Wilkinson Author Macdivitt Harry Co-authors Wilkinson Mike Issue data New York : McGraw-Hill , 2012. - 291 s. ISBN 978-0-07-176168-0 Document kind monographs Language English Country of Edition United States of America systematics 338.5 - Ceny. Tvorba cien. Druhy cien Keywords politika cenová * tvorba cien * hodnota * oceňovanie * produkty * predaj * spotrebitelia * metódy ohodnocovania * rozhodovanie * komunikácia * zákazníci * štúdie prípadové * Európska únia Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 898447
book
Call number Location Sublocation Info 898447 FPM Knižnica Fakulty podnikového manažmentu In-Library Use Only
Number of the records: 1