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Franchising - Modern Form of Business for Small and Medium sized Enterprises
Title Franchising - Modern Form of Business for Small and Medium sized Enterprises Translation Franchising - moderná forma podnikania pre malé a stredné podniky Author info Jozef Orgonáš Author Orgonáš Jozef EUBOBFKMA - Katedra marketingu OBF Source document International journal of small and medium enterprises and business sustainability. Vol. 2, no. 4 (2017), pp. 43-59 online. - Jakarta, Indonesia : Center for industry, SME and business competition studies University of Trisakti, 2017. ISSN 2442-9368 Document kind schedule of articles from periodics Language English Country of Edition Indonesia Keywords franchising * stredná Európa * Slovensko * Česko * podnik malý * podnik stredný * podnikanie malé * podnikanie stredné Annotation Franchising ako vertikálny marketingový systém. Definícia. Makroekonomické a mikroekonomické dimenzie franchisingu. Podstata franchisingu. Franchising v Európe, na Slovensku a v Čechách. Perspektívy franchisingu v 21. storočí. Public work category Scientific titles in foreign not carented magazines and other year-books Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E17 00670-001, online
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