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Marketing in Health Insurance Companies
Title Marketing in Health Insurance Companies Translation Marketing v zdravotných poisťovniach Author info Zuzana Juhászová, Zuzana Francová Author Juhászová Zuzana EUBFHIKUA - Katedra účtovníctva a audítorstva FHI Co-authors Francová Zuzana EUBOBFKMA - Katedra marketingu OBF Source document Journal of East European Science and Research : Scientific Peer-Reviewed Journal. Vol. 8, no. 1 (2017), pp. 304-313. - Bratislava : European Institute for Development and Education. ISSN 1338-3302 Document kind schedule of articles from periodics Language English Country of Edition Slovak Republic Keywords starostlivosť zdravotná * marketing mix * poisťovne zdravotné * stratégia marketingová * Slovensko Annotation Marketing v oblasti zdravotnej starostlivosti. Business mix (4P) a customer (4C) v zdravotníckom zariadení. Public work category Scientific titles in home not carented magazines and other year-books Database PUBLIKAČNÁ ČINNOSŤ References (3) - PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E17 00998-002, originál dokumentu
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Number of the records: 1