Number of the records: 1
Generational Comparison of Attitudes Towards Health and Senescence
Title Generational Comparison of Attitudes Towards Health and Senescence Translation Generatívne porovnanie postojov k zdraviu a starnutiu Author info Mária Hasprová, Dana Vokounová, Štefan Žák, Tomáš Ružička Author Hasprová Mária EUBOBFKMA - Katedra marketingu OBF Co-authors Vokounová Dana EUBOBFKMA - Katedra marketingu OBF Žák Štefan EUBOBFKMA - Katedra marketingu OBF Ružička Tomáš EUBOBFKMA - Katedra marketingu OBF Source document Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Pp. 80-91 online. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017 / Petranová Dana ; Čábyová Ľudmila ; Bezáková Zuzana ; Marketing Identity 2017: Online Rules International Scientific Conference. ISBN 978-80-8105-918-6. ISSN 1339-5726 Note VEGA 1/0637/17. - Registrovaný: Web of Science Document kind schedule of articles from year books Language English Country of Edition Slovak Republic Keywords starnutie populácie * demografia * generácie * zdravie * starostlivosť zdravotná * seniori * postoje * marketing * segmentácia trhu * Slovensko * analýza komparatívna Annotation Porovnanie postojov mladej generácie (pod 30 rokov) a starej generácie (nad 50 rokov) k zdraviu, starnutiu a zdravotnej starostlivosti na základe prieskumu z obdobia 04-05/2017 na Slovensku. Public work category Reports at home scientific conferences Registered in WOS Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E18 00079-001, online
File name Size Typ prístupu Plný text PDF 101.6 KB from the SEK IP address after logging in 
article
Number of the records: 1