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Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Title Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy [elektronický zdroj] Author info Editors: Luisa Cagica Carvalho, Pedro Isaias Another authors Carvalho Luisa Cagica (Editor) Isaias Pedro (Editor) Issue data Hershey : IGI Global (Business Science Reference ) , 2018. - 609 s. Edition Advances in Business Strategy and Competitive Advantage (ABSCA) , 2327-3429, 2327-3437 (eISSN) ISBN 9781522563075 (hardcover) , 9781522563082 (ebook) DOI 10.4018/978-1-5225-6307-5 Document kind monographs Language English Country of Edition United States of America systematics 65.011.1 - Politika podnikania. Podniková stratégia Keywords podnikanie * ženy * podnikanie sociálne * zodpovednosť podniku spoločenská * marketing * globalizácia * výskum * politika hospodárska * digitalizácia * start-up * obchod elektronický * internet * siete sociálne Database BOOKS References (1) - PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E18 00590-001, online
electonic book
Number of the records: 1