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TV Advertising Campaigns in the Context of Search-Centric Marketing
Title TV Advertising Campaigns in the Context of Search-Centric Marketing Translation Reklamné kampane v kontexte marketingu orientovaného na vyhľadávače Author info Andrej Miklošík, Štefan Žák, Mária Hasprová, Martin Kuchta Author Miklošík Andrej EUBOBFKMA - Katedra marketingu OBF Co-authors Žák Štefan EUBOBFKMA - Katedra marketingu OBF Hasprová Mária EUBOBFKMA - Katedra marketingu OBF Kuchta Martin EUBOBFKMA - Katedra marketingu OBF Source document ANZMAC 2018: Connect. Engage. Transform. : Proceedings from the Australian and New Zealand Marketing Academy Conference, 3–5 December 2018, The University of Adelaide, (Adelaide, Australia). Pp. 311-314. - Adelaide : The University of Adelaide, 2018 ; ANZMAC 2018: Connect. Engage. Transform. International Conference / Conduit Jodie ; Plewa Carolin ; Jabarajakirthy Charles ; Septianto Felix. ISBN 978-1-877040-65-8 Note VEGA 1/0637/17 Document kind schedule of articles from year books Language English Country of Edition Australia Keywords komunikácia marketingová * kampane reklamné * marketing * reklama * televízia Annotation Aspekty marketingu, ktoré majú vplyv na úspech komunikačných kampaní. Public work category Reports at international scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E18 01117-001, kópia plného textu
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