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Age Identification in Elderly Segment and Its Impact on Marketing Communication
Title Age Identification in Elderly Segment and Its Impact on Marketing Communication Translation Identifikácia veku segmentu seniorov a jeho vplyv na marketingovú komunikáciu Author info Dagmar Lesáková Author Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF Source document Enterprise and Competitive Environment 2019 : Abstracts of the 22nd Annual International Conference, March 21–22, 2019, Mendel University, (Brno, Czech Republic). Pp. 35. - Brno : Mendel University in Brno, 2019 / Kapounek Svatopluk ; Vránová Hana ; Enterprise and Competitive Environment 2019 Annual International Conference. ISBN 978-80-7509-654-8 Note abstrakt Document kind schedule of articles from year books Language English Country of Edition Czech Republic Public work category Abstractions of scientific titles in year-books from international conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E19 00044-002, kópia plného textu
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