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Global View of the Consumer Decision Journey on the Mobile Health Market
Title Global View of the Consumer Decision Journey on the Mobile Health Market Author info Štefan Žák, Mária Hasprová Author Žák Štefan EUBOBFKMA - Katedra marketingu OBF Co-authors Hasprová Mária EUBOBFKMA - Katedra marketingu OBF Source document Globalization and Its Socio-Economic Consequences (Part V. – Digital Single Market) : Proceedings of 18th International Scientific Conference, 10th–11th October 2018, Rajecke Teplice, Slovak Republic. pp. 2414-2420 online. - Zilina : University of Zilina, 2018 / Klieštik Tomáš ; Bartošová Viera ; Belas Jaroslav ; Globalization and Its Socio-Economic Consequences International Scientific Conference. ISBN 978-80-8154-249-7. ISSN 2454-0943 Note VEGA (S.G.A.) 1/0637/17 Document kind schedule of articles from year books Language English Country of Edition Slovak Republic Keywords zdravotníctvo * spotrebitelia * správanie spotrebiteľa * rozhodovanie Public work category Reports at home scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E19 00116-002, kópia plného textu
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