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Marketing Communication in the Automotive Industry
Title Marketing Communication in the Automotive Industry Translation Marketingová komunikácia v automobilovom priemysle Author info Andrej Ralbovský Author Ralbovský Andrej EUBOBFKMA - Katedra marketingu OBF Source document EDAMBA 2015 : collection of abstracts : international scientific conference for doctoral students and post-doctoral scholars : the era of science diplomacy: implications for economics, business, management and related disciplines : University of Economics in Bratislava, Bratislava, Slovak Republic, 21 - 23 october 2015. P. 45. - Bratislava : Publishing House EKONÓM, 2015 / Wallner Jozef ; EDAMBA 2015 : the era of science diplomacy: implications for economics, business, management and related disciplines International scientific conference. ISBN 978-80-225-4155-8 Note abstrakt Document kind schedule of articles from year books Language English Country of Edition Slovak Republic Keywords komunikácia marketingová * priemysel automobilový * reklama * značky * segmentácia trhu Public work category Abstractions of scientific titles in year-books from home conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E15 01853-010, kópia plného textu
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