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Marketing Communication Strategy to Develop an Audience on Instagram Social Network

  1. Title Marketing Communication Strategy to Develop an Audience on Instagram Social Network
    TranslationStratégia marketingovej komunikácie zameraná na rozvoj publika na sociálnej sieti Instagram
    Author infoMartin Kuchta, Monika Stanková
    Author Kuchta Martin EUBOBFKIO - Katedra informatiky obchodných firiem OBF - zrušená
    Co-authors Stanková Monika EUBOBFKMA - Katedra marketingu OBF
    Source documentMegatrends and Media : Digital Universe. Pp. 595-614 online. - Trnava, Slovakia : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2019 ; Megatrends and Media International Scientific Conference. ISBN 978-80-572-0015-4. ISSN 2453-6474
    NoteRegistrovaný: Web of Science
    Document kindschedule of articles from year books
    LanguageEnglish
    Country of EditionSlovak Republic
    Keywords siete sociálne * komunikácia marketingová * marketing elektronický * stratégia marketingová
    AnnotationPopis 8 stratégií na zaujatie či získanie publika na Instagrame. Zhodnotenie ich kladov a záporov.
    Public work categoryReports at home scientific conferences
    Registered inWOS
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE19 01017-001, kópia plného textu

    File nameSizeTyp prístupu
    Plný text PDF480.6 KBz IP adresy SEK po prihlásení
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