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Business Challenges of Globalization - the Impact of Inclusive Marketing on Brand Loyalty of Generation Y Consumers
Title Business Challenges of Globalization - the Impact of Inclusive Marketing on Brand Loyalty of Generation Y Consumers Translation Obchodné výzvy globalizácie – vplyv inkluzívneho marketingu na vernosť značke spotrebiteľov generácie Y Author info Verica Najdovska, Katarína Brocková Author Najdovska Verica Co-authors Brocková Katarína EUBFMVKMP - Katedra medzinárodného práva FMV Source document Knowledge and Business Challenge of Globalisation in 2019 : Book of Abstracts : 8th International Scientific Conference, 15th November 2019, Celje. Pp. 25-26. - Celje : Faculty of Commercial and Business Sciences, 2019 ; Knowledge and Business Challenge of Globalisation in 2019 International Scientific Conference / Kovač Tatjana ; Barišić Anton Florijan. ISBN 978-961-6997-07-2 Note Abstrakt Document kind schedule of articles from year books Language English Country of Edition Slovenia Public work category Abstractions of scientific titles in year-books from international conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E19 01047-001, kópia plného textu
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