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Social Marketing
Title Social Marketing Author info Lynne Eagle ... [et al.] Author Eagle Lynne Co-authors Dahl Stephan Hill Susie Bird Sara Spotswood Fiona Tapp Alan Issue data Harlow : Pearson Education , 2013. - 350 s. Issue 1st Edition ISBN 978-0-273-72722-4 (print) , 978-0-273-72723-1 (PDF) Document kind textbooks Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing sociálny * plánovanie * partnerstvo sociálne * spotrebitelia * výskum * segmentácia * populácia * produkty * značky * kreativita * médiá Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 910625
book
Call number Location Sublocation Info 910625 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1