Number of the records: 1
Strategy in Advertising
Title Strategy in Advertising : Matching Media and Messages to Markets and Motivations Author info Leo Bogart Author Bogart Leo Issue data Lincolnwood : NTC Business Books , 1990. - 406 s. Issue 2nd Edition Edition Crain Books Document kind monographs Language English Country of Edition United States of America systematics 659.1 - Propagácia. Reklama Keywords reklama * propagácia * médiá * trh * motivácia * spotrebitelia * rozhodovanie * programovanie lineárne * simulácia * komunikácia Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 910679
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Call number Location Sublocation Info 910679 SEK Sklad knižničného fondu availaible
Number of the records: 1