Number of the records: 1  

Strategy in Advertising

  1. Title Strategy in Advertising : Matching Media and Messages to Markets and Motivations
    Author infoLeo Bogart
    Author Bogart Leo
    Issue dataLincolnwood : NTC Business Books , 1990. - 406 s.
    Issue2nd Edition
    Edition Crain Books
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 659.1 - Propagácia. Reklama
    Keywords reklama * propagácia * médiá * trh * motivácia * spotrebitelia * rozhodovanie * programovanie lineárne * simulácia * komunikácia
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number910679

    Call numberLocationSublocationInfo
    910679SEKSklad knižničného fonduavailaible

Number of the records: 1  

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