Number of the records: 1
Social Marketing
Title Social Marketing : Behavior Change for Social Good Author info Nancy R. Lee, Philip Kotler Author Lee Nancy R. Co-authors Kotler Philip Issue data Thousand Oaks : SAGE , 2020. - 486 s. Issue 6th Edition , International Student Edition ISBN 978-1-5443-7186-3 Document kind textbooks Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing sociálny * spoločnosť * problémy spoločenské * správanie * modely * analýzy * výskum * plán * komunikácia Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 910905
book
Call number Location Sublocation Info 910905 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1