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Location-Based Marketing

  1. Title Location-Based Marketing : Geomarketing and Geolocation
    Author infoGérard Cliquet, with the Collaboration of Jérôme Baray
    Author Cliquet Gérard
    Issue dataLondon : ISTE , 2020. - 234 s.
    Issue1st Edition
    Edition Information systems, Web and Pervasive Computing Series
    ISBN978-1-78630-580-0
    Document kindmonographs
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 339.138 - Marketing
    Keywords marketing * lokalizácia * priestor * geografia * technika * softvér * správanie spotrebiteľa * marketing mix * obchod * maloobchod * telefón mobilný * báza dát * riziko
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number911532

    Call numberLocationSublocationInfo
    911532OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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