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Typológia spotrebiteľov v marketingu
Title Typológia spotrebiteľov v marketingu Author info Vanda Lieskovská Author Lieskovská Vanda EUBPHFKOP - Katedra obchodného podnikania PHF Source document Trends in Application of Statistical Methods for Quality Improvement XI. (2020) : Reviewed Proceeding of Posts from an 11. International Scientific Conference, May 27th – 29th, 2020 (Košice-Rajecké Teplice, Slovensko). S. 149-150 CD-ROM. - Bratislava : Vydavateľstvo EKONÓM EU v Bratislave, 2020 / Mitrová Miriam ; Jakub Vincent ; Spišák Emil ; Trends in Application of Statistical Methods for Quality Improvement XI. International Scientific Conference. ISBN 978-80-225-4748-2 Note abstrakt Document kind schedule of articles from year books Language Slovak Country of Edition Slovak Republic Keywords spotrebitelia * marketing * komunikácia marketingová * segmentácia trhu Public work category Abstractions of scientific titles in year-books from home conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E20 00492-030, kópia plného textu
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