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Einstieg in das Influencer Marketing

  1. Title Einstieg in das Influencer Marketing : Grundlagen, Strategien und Erfolgsfaktoren
    Author infoMarco Nirschl, Laurina Steinberg
    Author Nirschl Marco
    Co-authors Steinberg Laurina
    Issue dataWiesbaden : Springer Gabler , 2018. - 51 s.
    Edition Essentials
    ISBN978-3-658-19744-5 , 978-3-658-19745-2 (eBook)
    ISSN2197-6708 , 2197-6716 (electronic)
    Document kindmonographs
    LanguageGerman
    Country of EditionGermany
    systematics 339.138 - Marketing
    Keywords marketing * influencer marketing * podnik * marketing mix * kampane reklamné * stratégia marketingová * spotrebitelia * rozhodovanie * informácie
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number913198

    Call numberLocationSublocationInfo
    913198OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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