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Social Campaign As a Tool to Improve Awareness of Affluence Disease

  1. Title Social Campaign As a Tool to Improve Awareness of Affluence Disease
    TranslationSociálna kampaň ako nástroj na zlepšenie povedomia o blahobyte
    Author infoMarek Kukura
    Author Kukura Marek EUBOBFKMA - Katedra marketingu OBF
    Source document EDAMBA 2020 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars : From Better Economics to Better Economy : Conference Proceedings. Pp. 425-433 online. - Bratislava : Vydavateľstvo EKONÓM, 2020 / Dědečková Nina ; Puškárová Paula ; Adamcová Silvia ; Árendáš Peter ; Baculáková Kristína ; EDAMBA 2020 International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. ISBN 978-80-225-4794-9
    Document kindschedule of articles from year books
    LanguageEnglish
    Country of EditionSlovak Republic
    Keywords marketing sociálny * analýzy * prevencia
    AnnotationSociálny marketing a jeho nástroj sociálna kampaň. Analýza dopadu vzdelávania na zdravotnú gramotnosť.
    Public work categoryReports at home scientific conferences
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE21 00202-054, kópia plného textu

    File nameSizeTyp prístupu
    Plný text PDF283.2 KBz IP adresy SEK po prihlásení
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