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Evaluation of a Digital Marketing Campaign Led by the Purpose of Increasing Repeated Purchases in the Selected E-Shop
Title Evaluation of a Digital Marketing Campaign Led by the Purpose of Increasing Repeated Purchases in the Selected E-Shop Translation Zhodnotenie digitálnej marketingovej kampane vedenej za účelom zvýšenia počtu opakovaných nákupov vo vybranom elektronickom obchode Author info Jakub Sieber Author Sieber Jakub EUBPHFKRP - Katedra finančného riadenia podniku PHF Source document Trends in Application of Statistical Methods for Quality Improvement XIV. (2021) : Reviewed Proceeding of Posts from an 14. International Scientific Conference, April 28th – 30th, 2021 (Košice and Online Conference via Microsoft Teams, Slovakia). P. 131 online. - Košice : KKM PHF, 2021 / Mitrová Miriam ; Jakub Vincent ; Spišák Emil ; Trends in Application of Statistical Methods for Quality Improvement XIV. (2021) International Scientific Conference. ISBN 978-80-4820-5 Note Abstrakt Document kind schedule of articles from year books Language English Country of Edition Slovak Republic Keywords obchod elektronický * marketing elektronický * stratégia marketingová * kampane reklamné * vzťahy so zákazníkmi Public work category Abstractions of scientific titles in year-books from home conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E21 00288-018, kópia plného textu
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