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Consumer Behavior

  1. Title Consumer Behavior
    Author infoLeon G. Schiffman, Joe Wisenblit
    Author Schiffman Leon G.
    Co-authors Wisenblit Joe
    Issue dataUpper Saddle River : Pearson , 2019. - 478 s.
    Issue12th Edition
    ISBN9780134734828 , 978-0-13-473482-8 , 0-13-473482-3
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 366 - Spotrebiteľ a jeho problémy
    Keywords správanie spotrebiteľa * segmentácia trhu * spotrebitelia * osobnosť * vzdelávanie * komunikácia * reklama * kultúra * rozhodovanie * marketing
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number915114

    Call numberLocationSublocationInfo
    915114OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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