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Brand Management
Title Brand Management : Co-creating Meaningful Brands Author info Michael Beverland Author Beverland Michael Issue data London : SAGE , 2021. - 410 s. Issue 2nd Edition ISBN 978-1-5297-2012-9 (pbk) , 978-1-5297-2013-6 Document kind textbooks Language English Country of Edition Great Britain systematics 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita Keywords značky výrobkov * značky kvality * manažment značky * obchod * kvalita tovaru * etika * globalizácia * štúdie prípadové Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 914997
book
Call number Location Sublocation Info 914997 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1