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Brand Management

Name: Brand Management
Availability: InStock
ISBN: 978-3-030-66118-2

Title	Brand Management : An Introduction through Storytelling
Author info	Emmanuel Mogaji
Author	Mogaji Emmanuel
Issue data	Cham : Palgrave Macmillan/Springer Nature AG , 2021. - 266 s.
ISBN	978-3-030-66118-2 , 978-3-030-66119-9 (eBook)
Document kind	textbooks
Language	English
Country of Edition	Switzerland
systematics	65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita
Keywords	značky výrobkov * značky kvality * manažment značky * stratégia podnikateľská * organizácie * reklama * marketing * správanie spotrebiteľa
Database	BOOKS
Copy count	1, currently available 0, at library only 1
Call number	914998

book

Call number	Location	Sublocation	Info
914998	OBF	Knižnica Obchodnej fakulty	In-Library Use Only

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Number of the records: 1