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Marketing In Creative Industries
Title Marketing In Creative Industries : Value, Experience and Creativity Author info Gabriele Troilo Author Troilo Gabriele Issue data Basingstoke : Palgrave Macmillan , 2015. - 369 s. Issue 1st Edition ISBN 978-0-230-38024-0 , 978-0-230-38023-3 (eBook) Document kind monographs Language English Country of Edition Great Britain systematics 338.45 - Priemysel. Ekonomika priemyslu Keywords priemysel kreatívny * marketing * zákazníci * trh * manažment * riadenie vzťahov so zákazníkmi * rozhodovanie strategické * systémy informačné * spokojnosť zákazníkov * značky * analýza swot Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 915424
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Call number Location Sublocation Info 915424 FPM Knižnica Fakulty podnikového manažmentu In-Library Use Only
Number of the records: 1