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Marketing Management in Retail in the Context of the Growing Trend of Electric Vehicles

  1. Title Marketing Management in Retail in the Context of the Growing Trend of Electric Vehicles
    TranslationMarketingový manažment v maloobchode v kontexte rastúceho trendu elektrických vozidiel
    Author infoLucia Malíčková, Matúš Dzuro, Barbara Barilová, Rastislav Lauko
    Author Malíčková Lucia EUBOBFKMA - Katedra marketingu OBF
    Co-authors Dzuro Matúš EUBOBFKMA - Katedra marketingu OBF
    Barilová Barbara EUBOBFKMA - Katedra marketingu OBF
    Lauko Rastislav EUBOBFKMA - Katedra marketingu OBF
    Source document Tem Journal: Technology, Education, Management, Informatics : Journal of the Association for Information Communication Technologies, Education and Science. Vol. 11, no. 3 (2022), pp. 1291-1299 online. - Novi Pazar : UIKTEN. ISSN 2217-8309
    DOI 10.18421/TEM113-38
    NoteKEGA 032EU-4/2020. - KEGA 030EU-4/2022. - Registrovaný: Scopus. - Registrovaný: Web of Science
    Document kindschedule of articles from periodics
    LanguageEnglish
    Country of EditionSerbia
    Keywords maloobchod * distribúcia * demografia * spotrebitelia * elektromobily
    AnnotationHodnotenie demografickej štruktúry a jej trendy. Maloobchodné predajne v Bratislavskom kraji. Výhody pre maloobchodné zariadenia. Elektromobilita a jej pozitívne účinky na obchodné reťazce.
    Public work categoryADM
    Registered inWOS
    Registered inSCOPUS
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE22 00323-001, online

    File nameSizeTyp prístupu
    Plný text PDF677.2 KBverejne dostupné
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