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Trade Marketing, Category Management and Shopper Marketing
Title Trade Marketing, Category Management and Shopper Marketing : Organizational Trends in Consumer Goods Marketing and Sales Author info René Schmutzler Author Schmutzler René Issue data Hamburg : WHU Publishing , 2016. - 231 s. ISBN 978-3-7323-8010-7 (paperback) , 978-3-7323-8011-4 (hardcover) Document kind monographs Language English Country of Edition Germany systematics 339.138 - Marketing Keywords marketing * marketing nákupný * manažment kategórií * obchod * predaj Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 920354
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Call number Location Sublocation Info 920354 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1