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Basic Differences Between Advertising and Sales Promotion in the Communication Mix
Title Basic Differences Between Advertising and Sales Promotion in the Communication Mix Translation Základné rozdiely medzi reklamou a podporou predaja v komunikačnom mixe Author info Janka Kopčáková Author Kopčáková Janka EUBPHFKOP - Katedra obchodného podnikania PHF Source document Trends in Application of Statistical Methods for Quality Improvement XVIII. (2022) : Reviewed Proceeding of Posts from an 18. International Scientific Conference, May 18th – 20th, 2022, Košice - Rajecké Teplice. P. 7 online. - Košice : KKM PHF, 2022 / Jakub Vincent ; Spišák Emil ; Trends in Application of Statistical Methods for Quality Improvement XVIII. (2022) International Scientific Conference. ISBN 978-80-225-4975-2 Note Abstrakt Document kind schedule of articles from year books Language English Country of Edition Slovak Republic Keywords podpora predaja * marketing * mix komunikačný * reklama Public work category Abstractions of scientific titles in year-books from home conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E22 00380-004, kópia plného textu
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