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Brainfluence
Title Brainfluence : 100 Ways to Persuade and Convince Consumers with Neuromarketing Author info Roger Dooley Author Dooley Roger Issue data Hoboken : John Wiley & Sons , 2012. - 286 s. ISBN 978-1-118-11336-3 (hardback) Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords neuromarketing * neuroveda * správanie spotrebiteľa * rozhodovanie nákupné * psychológia reklamy * psychológia predaja * reklama * inzercia Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 921304
book
Call number Location Sublocation Info 921304 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1