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Consumer Neuroscience
Title Consumer Neuroscience Author info edited by Moran Cerf and Manuel Garcia-Garcia Another authors Cerf Moran (Editor) Garcia-Garcia Manuel (Editor) Issue data Cambridge : The MIT Press , 2017. - 348 s. ISBN 978-0-262-03659-7 (hardcover) Document kind miscellanea Language English Country of Edition United States of America systematics 366 - Spotrebiteľ a jeho problémy Keywords neuroveda * správanie spotrebiteľa * rozhodovanie nákupné * emócie * marketing sociálny * neuromarketing * výskum trhu * etika Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 921305
book
Call number Location Sublocation Info 921305 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1