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Consumer Neuroscience

  1. Title Consumer Neuroscience
    Author infoedited by Moran Cerf and Manuel Garcia-Garcia
    Another authors Cerf Moran (Editor)
    Garcia-Garcia Manuel (Editor)
    Issue dataCambridge : The MIT Press , 2017. - 348 s.
    ISBN978-0-262-03659-7 (hardcover)
    Document kindmiscellanea
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 366 - Spotrebiteľ a jeho problémy
    Keywords neuroveda * správanie spotrebiteľa * rozhodovanie nákupné * emócie * marketing sociálny * neuromarketing * výskum trhu * etika
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number921305

    Call numberLocationSublocationInfo
    921305OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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