Number of the records: 1
Neuromarketing in Action
Title Neuromarketing in Action : How to Talk and Sell to the Brain Author info Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou and Michel Badoc Author Georges Patrick M. Co-authors Bayle-Tourtoulou Anne-Sophie Badoc Michel Issue data London : Kogan Page , 2014. - 270 s. Issue 1st Edition ISBN 978-0-7494-6927-6 (pbk) Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords neuromarketing * neuroveda * komunikácia marketingová * nástroje marketingové * správanie spotrebiteľa * riadenie predaja Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 921386
book
Call number Location Sublocation Info 921386 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1