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Neuromarketing in Business
Title Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging them for Sales Author info editors Benny B. Briesemeister, Werner Klaus Selmer Another authors Briesemeister Benny B. (Editor) Selmer Werner Klaus (Editor) Issue data Wiesbaden : Springer , 2022. - 140 s. ISBN 978-3-658-35184-7 DOI 10.1007/978-3-658-35185-4 Document kind miscellanea Language English Country of Edition Germany systematics 339.138 - Marketing Keywords neuromarketing * neuroveda * podnikanie * zákazníci Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 921420
book
Call number Location Sublocation Info 921420 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1