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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Title Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing Author info Giovanni Vecchiato ... [et al.] Author Vecchiato Giovanni Co-authors Cherubino Patrizia Trettel Arianna Issue data Berlin : Springer , 2013. - 136 s. ISBN 978-3-642-38063-1 DOI 10.1007/978-3-642-38064-8 Document kind monographs Language English Country of Edition Germany systematics 339.138 - Marketing Keywords neuromarketing * neuroveda * inzercia * propagácia * reklama Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 921418
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Call number Location Sublocation Info 921418 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1