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Marketing and Smart Technologies

  1. Title Marketing and Smart Technologies : Proceedings of ICMarkTech 2020
    Author infoeditors Álvaro Rocha ... [et al.]
    Another authors Rocha Álvaro (Editor)
    Reis José Luís (Editor)
    Peter Marc K. (Editor)
    Issue dataSingapore : Springer , 2021. - 797 s.
    ISBN978-981-33-4182-1
    DOI 10.1007/978-981-33-4183-8
    Document kindmiscellanea
    LanguageEnglish
    Country of EditionSingapore
    systematics 339.138 - Marketing
    Keywords marketing * marketing elektronický * technológie inteligentné * spracovanie dát * koronavírus * neuromarketing * komunikácia marketingová * médiá sociálne * realita virtuálna * obchod elektronický * internet
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number921417

    Call numberLocationSublocationInfo
    921417OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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