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Ethnocentric Tendencies of Consumer Behaviour and Its Influence on the Perception of Private Labels
Title Ethnocentric Tendencies of Consumer Behaviour and Its Influence on the Perception of Private Labels Translation Etnocentrické tendencie spotrebiteľského správania a jeho vplyv na vnímanie privátnych značiek Author info Marián Čvirik Author Čvirik Marián EUBOBFKMA - Katedra marketingu OBF Source document Central and Eastern Europe in the Changing Business Environment : Book of Abstracts from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. P. 16. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2455-9 Note Abstrakt Document kind schedule of articles from periodics Language English Country of Edition Czech Republic Keywords etnocentrizmus spotrebiteľský * značky privátne * Slovensko * analýza trhu Public work category Abstractions of scientific titles in year-books from international conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E22 00519-005, kópia plného textu
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