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The Need for More and Better Implementation of Sustainability in the Marketing Curriculum

  1. Title The Need for More and Better Implementation of Sustainability in the Marketing Curriculum
    TranslationPotreba väčšej a lepšej implementácie trvalej udržateľnosti v Marketing Curricule
    Author infoKatarína Chomová
    Author Chomová Katarína EUBOBFKMA - Katedra marketingu OBF
    Source document Central and Eastern Europe in the Changing Business Environment : Book of Abstracts from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. P. 18. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2455-9
    NoteAbstrakt
    Document kindschedule of articles from periodics
    LanguageEnglish
    Country of EditionCzech Republic
    Keywords vzdelávanie * školy vysoké * rozvoj trvalo udržateľný * marketing * udržateľnosť * študenti
    Public work categoryAbstractions of scientific titles in year-books from international conferences
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE22 00519-006, kópia plného textu

Number of the records: 1  

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