Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour

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Title	Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour
Translation	Neuromarketing ako nástroj na získavanie údajov o spotrebiteľskom správaní
Author info	Róbert Hula
Author	Hula Róbert EUBOBFKMA - Katedra marketingu OBF
Source document	Central and Eastern Europe in the Changing Business Environment : Book of Abstracts from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. P. 25. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2455-9
Note	Abstrakt
Document kind	schedule of articles from periodics
Language	English
Country of Edition	Czech Republic
Keywords	neuromarketing * metódy * správanie spotrebiteľa * nástroje marketingové
Public work category	Abstractions of scientific titles in year-books from international conferences
Database	PUBLIKAČNÁ ČINNOSŤ
No. of Archival Copy	E22 00519-008, kópia plného textu

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