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Behavioural Research for Marketing
Title Behavioural Research for Marketing : A Practitioner's Handbook Author info Julian Adams Author Adams Julian Issue data Abingdon : Routledge/Taylor & Francis Group , 2023. - 201 s. Issue 1st Edition ISBN 978-0-367-77133-1 (pbk) , 978-0-367-77131-7 (hbk) DOI 10.4324/9781003169932 Document kind handbooks Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * správanie sociálne * správanie spotrebiteľa * osobnosť * motivácia * ekonómia behaviorálna Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 923194
book
Call number Location Sublocation Info 923194 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1