Number of the records: 1
Using Behavioral Science in Marketing
Title Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses Author info Nancy Harhut Author Harhut Nancy Issue data London : Kogan Page , 2022. - 272 s. ISBN 978-1-3986-0648-7 (paperback) , 978-1-3986-0668-5 (hardback) Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * správanie spotrebiteľa * behaviorizmus * komunikácia marketingová Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 923196
book
Call number Location Sublocation Info 923196 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1