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How Brands Grow
Title How Brands Grow : What Marketers Don't Know Author info Byron Sharp Author Sharp Byron Issue data Docklands : Oxford University Press , 2010, reprinted 2022. - 228 s. Issue 1st Edition ISBN 978-0-19-557356-5 (pbk) Document kind handbooks Language English Country of Edition Australia systematics 339.138 - Marketing Keywords marketing * budovanie značky * manažment značky * značky * stratégia marketingová * spotrebitelia * spokojnosť zákazníkov * reklama * ceny * propagácia * programy vernostné Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 924658
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Call number Location Sublocation Info 924658 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1