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Domestic Versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust
Title Domestic Versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust Translation Domáci verzus zahraničný franchisingový gastronomický brand v kontexte brand Trust Author info Marián Čvirik, Monika Naďová Krošláková, Jozef Orgonáš, Peter Drábik Author Čvirik Marián EUBOBFKMA - Katedra marketingu OBF Co-authors Naďová Krošláková Monika EUBOBFKCR - Katedra cestovného ruchu OBF Orgonáš Jozef EUBOBFKMA - Katedra marketingu OBF Drábik Peter EUBOBFKMA - Katedra marketingu OBF Source document Central and Eastern Europe in the Changing Business Environment : 23th International Joint Conference, 18 - 19 May 2023, Prague, Czech Republic and Bratislava, Slovak Republic : Book of Abstracts. P. 16. - Bratislava : Vydavateľstvo EKONÓM, 2023 / Hlavatý Ivan ; Antal Jarolím ; Baumöhl Eduard ; Central and Eastern Europe in the Changing Business Environment International Joint Conference. ISBN 978-80-225-5065-9 Note Abstrakt Document kind schedule of articles from year books Language English Country of Edition Slovak Republic Keywords franchising * značky * Slovensko Public work category Abstractions of scientific titles in year-books from international conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E23 00368-004, kópia plného textu
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