Number of the records: 1  

Consumer Behaviour

  1. Title Consumer Behaviour : Applications in Marketing
    Author infoRobert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele
    Author East Robert
    Co-authors Singh Jaywant
    Wright Malcolm
    Vanhuele Marc
    Issue dataLos Angeles : SAGE , 2022. - 357 s.
    Issue4th Edition
    ISBN978-1-5297-3083-8 (pbk) , 978-1-5297-3084-5
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 366 - Spotrebiteľ a jeho problémy
    Keywords správanie spotrebiteľa * rozhodovanie * predaj * ceny * psychológia predaja * neuromarketing
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number927368

    Call numberLocationSublocationInfo
    927368OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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