Number of the records: 1
Contemporary Issues in Marketing and Consumer Behaviour
Title Contemporary Issues in Marketing and Consumer Behaviour Author info Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman Author Parsons Elizabeth Co-authors Maclaran Pauline Chatzidakis Andreas Ashman Rachel Issue data Abingdon : Routledge/Taylor & Francis Group , 2023. - 198 s. Issue 3rd Edition ISBN 978-1-032-06200-6 (pbk) , 978-1-032-06199-3 (hbk) DOI 10.4324/9781003201151 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * správanie spotrebiteľa * budovanie značky * marketing elektronický * influencer marketing * marketing manažment * etika * psychológia Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 927413
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Call number Location Sublocation Info 927413 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1