Number of the records: 1  

Contemporary Issues in Marketing and Consumer Behaviour

  1. Title Contemporary Issues in Marketing and Consumer Behaviour
    Author infoElizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman
    Author Parsons Elizabeth
    Co-authors Maclaran Pauline
    Chatzidakis Andreas
    Ashman Rachel
    Issue dataAbingdon : Routledge/Taylor & Francis Group , 2023. - 198 s.
    Issue3rd Edition
    ISBN978-1-032-06200-6 (pbk) , 978-1-032-06199-3 (hbk)
    DOI 10.4324/9781003201151
    Document kindmonographs
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 339.138 - Marketing
    Keywords marketing * správanie spotrebiteľa * budovanie značky * marketing elektronický * influencer marketing * marketing manažment * etika * psychológia
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number927413

    Call numberLocationSublocationInfo
    927413OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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