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Consumer Behavior
Title Consumer Behavior : Understanding Consumers – Designing Marketing Activities Author info Stefan Hoffmann, Payam Akbar Author Hoffmann Stefan Co-authors Akbar Payam Issue data Wiesbaden : Springer , 2023. - 187 s. Issue 2nd Edition ISBN 978-3-658-39475-2 DOI 10.1007/978-3-658-39476-9 Document kind textbooks Language English Country of Edition Germany systematics 366 - Spotrebiteľ a jeho problémy Keywords správanie spotrebiteľa * rozhodovanie nákupné * motivácia * emócie * médiá sociálne * prieskum trhu * marketing Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 927366
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Call number Location Sublocation Info 927366 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1