Number of the records: 1
Consumer Behavior
Title Consumer Behavior : Building Marketing Strategy Author info David L. Mothersbaugh, Susan Bardi Kleiser, Del I. Hawkins Author Mothersbaugh David L. Co-authors Bardi Kleiser Susan Hawkins Del I. Issue data New York : McGraw Hill , 2024. - 824 s. Issue 15th Edition, International Student Edition ISBN 978-1-266-11476-2 Document kind textbooks Language English Country of Edition United States of America systematics 366 - Spotrebiteľ a jeho problémy Keywords správanie spotrebiteľa * rozhodovanie * osobnosť * motivácia * emócie * psychológia predaja * neuromarketing * marketing senzorický * stratégia marketingová Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 927367
book
Call number Location Sublocation Info 927367 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1