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Artificial Intelligence along the Customer Journey
Title Artificial Intelligence along the Customer Journey : A Customer Experience Perspective Author info Ada Maria Barone, Emanuela Stagno Author Barone Ada Maria Co-authors Stagno Emanuela Issue data Cham : Palgrave Macmillan , 2023. - 127 s. ISBN 978-3-031-48791-0 DOI 10.1007/978-3-031-48792-7 Document kind monographs Language English Country of Edition Switzerland systematics 339.138 - Marketing Keywords inteligencia umelá * robotizácia * chatboty * realita virtuálna * správanie spotrebiteľa * riadenie vzťahov so zákazníkmi * marketing senzorický * marketing elektronický * médiá sociálne * maloobchod Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 927365
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Call number Location Sublocation Info 927365 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1