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Artificial Intelligence along the Customer Journey

  1. Title Artificial Intelligence along the Customer Journey : A Customer Experience Perspective
    Author infoAda Maria Barone, Emanuela Stagno
    Author Barone Ada Maria
    Co-authors Stagno Emanuela
    Issue dataCham : Palgrave Macmillan , 2023. - 127 s.
    ISBN978-3-031-48791-0
    DOI 10.1007/978-3-031-48792-7
    Document kindmonographs
    LanguageEnglish
    Country of EditionSwitzerland
    systematics 339.138 - Marketing
    Keywords inteligencia umelá * robotizácia * chatboty * realita virtuálna * správanie spotrebiteľa * riadenie vzťahov so zákazníkmi * marketing senzorický * marketing elektronický * médiá sociálne * maloobchod
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number927365

    Call numberLocationSublocationInfo
    927365OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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