Number of the records: 1

Marketing-Management

Name: Marketing-Management
Availability: InStock
ISBN: 978-3-86894-443-3

Title	Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Author info	Philip Kotler, Kevin Lane Keller, Alexander Chernev, Marc Oliver Opresnik
Author	Kotler Philip
Co-authors	Lane Keller Kevin
	Chernev Alexander
	Opresnik Marc Oliver
Issue data	München : Pearson , 2023. - 666 s.
Issue	16. aktualisierte Auflage
ISBN	978-3-86894-443-3
Document kind	monographs
Language	German
Country of Edition	Germany
systematics	339.138 - Marketing
Keywords	marketing manažment * plán marketingový * stratégia marketingová * prieskum trhu * segmentácia trhu * komunikácia marketingová * predaj priamy * marketing priamy * riadenie vzťahov so zákazníkmi * zodpovednosť spoločenská
Database	BOOKS
Copy count	1, currently available 0, at library only 1
Call number	927371

book

Call number	Location	Sublocation	Info
927371	OBF	Knižnica Obchodnej fakulty	In-Library Use Only

citace PRO

Number of the records: 1