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Grundlagen des Marketing

Name: Grundlagen des Marketing
Availability: InStock
ISBN: 978-3-86894-423-5

Title	Grundlagen des Marketing
Author info	Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
Author	Kotler Philip
Co-authors	Armstrong Gary
	Harris Lloyd C.
	He Hongwei
Issue data	Hallbergmoos : Pearson , 2022. - 1004 s.
Issue	8. aktualisierte Auflage
ISBN	978-3-86894-423-5
Document kind	monographs
Language	German
Country of Edition	Germany
systematics	339.138 - Marketing
Keywords	marketing * stratégia marketingová * prieskum trhu * správanie spotrebiteľa * marketing mix * konkurencieschopnosť * marketing medzinárodný * zodpovednosť spoločenská * etika
Database	BOOKS
Copy count	1, currently available 0, at library only 1
Call number	927370

book

Call number	Location	Sublocation	Info
927370	OBF	Knižnica Obchodnej fakulty	In-Library Use Only

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Number of the records: 1